A. The answer to this one is a little more involved.  Research shows it’s the content will make the call as to when best to deploy your email.  If you’re sending out a ‘purchase’ call-to-action for a business to business scenario, than your email needs to go out during the week.  If you’re sending out a ‘purchase’ call-to-action for a consumer Read more

A. Believe it or not, there is a science to engaging a client with email.  If you’re sending out an email blast to a large group and you want the best reception possible, timing can make a big difference.  So what time of day is best?  Answers to this question vary online but the most compelling evidence shows the afternoon is Read more

A. Much of the research points to content as the largest determining factor.  Is your email a promotional email with promotions like deals/sales, coupons or direct offers?  If so then fewer is better.  If your emails are useful with content with relevant articles, announcements, and newsletters, then your frequency can be higher.  If you are providing valuable content, useful information or Read more