Conversion

: reporting on calculations that include inquiries, product/service demos, re-demo, won sales as well as the related percentages. The counts on the number of inquires, the number of demos, the number of re-demos and finally the number of won sales during a specific time frame. This represents how many of ‘x’ does it take to get to ‘y’. “Unique” represents one inquiry for this contact, or one tour for this contact and is not skewed by multiple demos, multiple inquiries and the like. See “Unique” for more information.